Cresta named leader in Forrester Wave 2025 for conversation intelligence

Cresta has been named a leader in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, earning top marks across 16 categories including real-time guidance, generative AI safety, and insights-to-action capabilities.

The report recognizes Cresta’s vision for reshaping customer experience through AI, as legacy players remain focused on outdated operational metrics. In contrast, Cresta’s platform drives measurable outcomes by embedding conversational insights directly into workflows, unlocking value beyond traditional reporting.

Forrester highlighted Cresta’s advanced AI techniques and enterprise-ready design as key differentiators. As contact centers evolve, Cresta is enabling its clients to turn unstructured data into strategic action, accelerating transformation across industries.

“We are building for what’s next in enterprise CX,” said Cresta Chief Marketing Officer Russell Banzon. “This report validates our commitment to delivering real-time intelligence that helps our customers drive outcomes - not just dashboards.”

Source: Forrester / Cresta Intelligence