Ogury, a global leader in personified advertising, is redefining digital marketing with its commitment to privacy-first solutions, setting new industry standards. As third-party cookies disappear and regulatory scrutiny tightens, the company urges advertisers to shift away from outdated tracking methods.
Ogury focuses on personas, not people, targeting sets of characteristics rather than individuals. This AI-driven contextual and semantic targeting eliminates personal identifiers while ensuring precise audience engagement.
Ogury’s model is built on AI-powered data collection and persona segmentation. Instead of tracking users, Ogury gathers large-scale self-reported survey data, combined with contextual and behavioural insights from digital interactions. This data is processed to create over 1.3 million personas, allowing brands to target consumers based on shared characteristics rather than personal identifiers. Ogury continuously optimizes campaigns in real-time, using engagement metrics to refine targeting and ensure high performance without compromising privacy.
Ogury believes that an over-reliance on first-party data threatens the open internet. The key is to balance privacy with efficiency in advertising. Brands using this approach have already seen higher engagement rates and improved ROI.
With third-party cookies being phased out, Ogury remains at the forefront of privacy-led solutions, ensuring compliance while delivering high-performance campaigns. The company continues investing in research and development, reinforcing its position as a leader in the next generation of digital advertising.