Ogury unveils a cutting-edge digital advertising platform for brands and agencies

This all-in-one advertising platform, Ogury One, is designed for brands and agencies, provides access to Personified Advertising technology. The platform enables users to handle signal loss in digital advertising - caused by the decline of cookies, stricter privacy regulations, and reduced access to user identifiers. Ogury One uses anonymized personas, derived from zero-party data and enriched through billions of data points such as contextual, semantic, bid request, and campaign delivery data. AI then refines these personas for highly accurate ad placements. The data is transparent, accurate, and fully compliant with privacy regulations like GDPR and CCPA, fostering trust between users and brands.

The Ogury One platform empowers brands and agencies to manage their campaigns autonomously through a simple, intuitive interface. It offers three core features: intelligent planning, effortless campaign activation, and comprehensive reporting.

The planning phase uses an AI-powered Persona Builder to convert a brief or keyword list into a relevant selection of personas. These personas can be explored, combined, and customized using detailed insights such as habits, media preferences, and demographics. Campaign activation is streamlined through the Ogury One dashboard or integrations with existing campaign management tools (DSP, BI, etc.). Reporting provides real-time performance tracking, either within the platform or through clients’ analytics tools.

With a reach of over 2.5 billion unique devices across 49 countries, Ogury One represents a key milestone for the company, setting a new accessible standard in digital advertising.